Marg Career Library - Public Relations Officer

Overview:

A public relations officer is responsible for projecting and maintaining a positive image of their client at all times. They are involved in promoting the brand image of a company, a specific product or an individual. They connect with and retain friendly relationships with all associate stakeholders as well. These professionals ensure that their client’s image is maintained in all forms of media and may also arrange for press meets, photoshoots, events, and other promotional activities for the same. They are required to combine creativity, diplomacy, and communication in their job.

Career Path:

Stream of Study at 12th:	Students who wish to become public relations officers can opt for any stream at the 12th level. After 10th, students can also pursue Certificate and Diploma courses in Public Relations, English Communication Skills, Creative Writing, Marketing and Advertising, etc. Most courses and institutions require students to clear an institution-specific entrance examination.
Degree/Graduation Courses:	Pursue B.A. in Public Relations for 3 years Pursue Bachelors in Journalism and Mass Communication for 3 years Pursue Bachelor of Media Management for 3 years Pursue B.A. in Journalism and Communication Studies for 3 years Pursue B.A. in Journalism and Mass Communication for 3 years Pursue B.Sc in Mass Communication and Journalism for 3 years Pursue any other undergraduate course in a field related to public relations, communication, management, and social sciences.
Higher education/After Graduation Courses:	Pursue M.A. in Public Relations for 2 years Pursue M.A. in Advertising and Public Relations for 2 years Pursue MBA in Public Relations for 2 years Pursue MBA in Public Relations and Corporate Communications for 2 years Pursue MBA in Communications Management for 2 years Pursue Diploma in Public Relations for 1 year Pursue Diploma in Public Relations and Advertising for 1 year Pursue PG Diploma in Communication for 1 to 2 years Pursue PG Diploma in Public Relations and Event Management for 1 to 2 years Pursue PG Diploma in Media Marketing and Event Management for 1 to 2 years Pursue PG Diploma in Advertising and Public Relations for 1 to 2 years Pursue PG Diploma in Advertising, Public Relations, and Marketing for 1 to 2 years

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Top Colleges:

Indian Institute of Mass Communication, Delhi
Xavier’s Institute of Communications, Mumbai
Symbiosis Institute of Media & Communication, Pune
Symbiosis School of Media & Communication, Bangalore
Delhi School of Communications, Delhi
Mudra Institute of communications, Ahmedabad
St. Xavier’s College, Mumbai
Christ University, Bangalore
School of Communication and Management, Cochin
School of Communication and Reputation, Mumbai

Job Opportunities:

Corporate companies
Political parties
Tourist agencies
Advertising and marketing agencies
Public relations consultancies
Entertainment industry
Government organizations
Non-governmental organizations (NGOs)
Educational institutions
Hospitals
Hotels and resorts

Job Responsibilities:

Identifying opportunities to build the image of the client
Reaching out and setting up positive relationships with other individuals and organizations
Developing campaigns and strategies to boost the image of the client
Scheduling and conducting press meets, photoshoots, interviews, and other PR activities
Compiling, editing, and releasing statements, images, videos, and other material to the media
Responding to any questions or statements issued by the media on behalf of the client
Researching to understand the audience requirements and responses to PR activities
Remaining up to date about the image of the client in the media
Managing any PR crises the occurs for the client
Preparing and submitting PR reports
Representing the client in PR activities such as launches, conferences, exhibitions, etc.
Finding and bringing on board sponsors for the client

Work Life:

These professionals work in an office environment and travel around a lot to meet and accompany their client
The work timings are flexible and may include evenings and weekends as well
These professionals are required to meet and interact with numerous people regularly
Work can be stressful due to tight deadlines

Key Skills:

Patience and diplomacy
Responsibility
Analytical skills
Attention to detail
Organizational and planning skills
Communication skills
Interpersonal skills
Time management skills
Sense of responsibility
Ability to work well with a team
Ability to work well under pressure

Designation:

Entry-level

Communications Officer, Public Relations Officer, Media Relations Officer, Public Information Assistant, Public Information Officer, Public Affairs Officer, Public Relations Specialist, Publicist

Mid-level

Digital Media Manager, Social Media Manager, New Media Coordinator, Relationship Manager, Public Affairs Manager, Public Relations Manager, Public Relations Coordinator

High-level

Head of Communications, Development Director, Press Secretary, Media Director, Director of Public Affairs, Director of Public Relations, Director of External Affairs

Merits & Demerits:

Merits

1. Once you are experienced, you can set up your consultancy
2. There is a rapid growth in your growth in this field
3. You will have the opportunity to unleash your creativity
4. There are a wide range of fields where you can work as a public relations officer
5. It is an ever in-demand career option

Demerits

1. The profession can be unstable as you shift from client to client
2. Even a small mistake or mishap can lead to enormous consequences for your client and your profession
3. It is a highly competitive profession and can be stressful
4. The work schedules and timings change based on the needs of the client and other PR activities

Overview
Career Path
Top Colleges
Job Opportunities
Job Responsibilities
Work Life
Key Skills
Designation
Merits & Demerits

Public Relations Officer

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