Marg Career Library - Content Writer

Overview:

Content writers develop various content such as blogs, articles, advertisements, brochures, web copies, social media copies, and much more. They are tasked with interacting with clients and researching different topics to create engaging and audience-friendly content. These professionals usually work with a team of other professionals. They have to coordinate with them to bring out their content successfully. Content writers are also expected to know the basics of search engine optimization (SEO), web analytics, marketing, and advertising.

Career Path:

Stream of Study at 12th:

Students who wish to become content writers can opt for any stream at the 12th level.
After 10th, students can also pursue Certificate and Diploma courses in Blogging, Search Engine Optimization (SEO), Web Analytics, Keyword Research, Social Media Fundamentals, Technical Writing, Copywriting, Business Writing, Report and Research Writing, Proofreading, Editing, etc.

Degree/Graduation Courses:

Pursue B.A. in Journalism for 3 years
Pursue B.A. in Journalism and Communication Studies for 3 years
Pursue Bachelors of Journalism for 3 years
Pursue B.A. in Journalism and Mass Communication for 3 years
Pursue B.A. in Mass Communication for 3 years
Pursue Bachelors in Mass Communication (B.M.C.) for 3 years
Pursue Bachelors in Multimedia and Mass Communication (BMMC) for 3 years
Pursue B.Sc in Mass Communication and Journalism for 3 years
Pursue any undergraduate in any field for 3 to 4 years
Students can also start freelancing, blogging, or working as a content writer intern while studying

Please Note: A bachelor's degree in literature, journalism, or mass communication is ideal to start off your career. A master's degree in a specialised field may be required for technical and research writing (for example, life sciences, physics, engineering, psychology, etc.).

Higher education/After Graduation Courses:

Pursue MA in English for 2 years
Pursue MA in Mass Communication and Journalism for 2 years
If you wish to work in research and technical writing, pursue a master's degree in biology, physics, psychology, or any other field of interest for 2 years

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Top Colleges:

Indian Institute of Mass Communication, New Delhi
A.J.K. Mass Communication Research Centre, New Delhi
Symbiosis Institute of Media and Communication, Pune
University of Hyderabad, Hyderabad
Manipal Institute of Communication, Manipal
Xavier Institute of Communication, Mumbai
Christ University, Bangalore
Indian Institute of Journalism and New Media, Bangalore
Manorama School of Communication, Kottayam
Madras Christian College, Chennai

Job Opportunities:

Freelancing
Multinational companies (MNCs)
Start-ups
Private and public institutions
Staff and recruiting companies
Education & research sector
Travel and tourism industry
Healthcare industry
Business enterprises
Websites
Social media platforms
Marketing and advertising agencies

Job Responsibilities:

Meeting and discussing with clients about their content requirements
Researching and outlining content for a task
Writing the content keeping in mind the values of the client, tone required, and target audience
Using different writing tools and software to improve and check the quality of the content
Planning and organizing the completion of various tasks
Completing tasks on time and submitting them to the client
Receiving and incorporating any modifications suggested by the client about the content
Working with other writers, proofreaders, and editors to review and fine-tune the content
Studying and using different tools to improve the marketability and reach of the content
Working with the marketing, website, or social media team to develop content appropriate to the platform
Evaluating the reach of the content among the target audience
Networking to develop a hold in the field of content writing, obtain more clients, and improving one’s skills

Work Life:

Content writers may work for a 9 to 5 schedule in an office space if they take on full-time in-house writing opportunities
If you work as a freelancer, the work timings and location is flexible
As a content writer, you will regularly interact with clients to meet and discuss their needs
You will research, write, edit, and rewrite content for any task
Usually, content writers work in collaboration with an entire team of designers, photographers, proofreaders, editors, and other writers to develop content
These professionals will also need to evaluate the impact of their content on the target audience of the client

Key Skills:

Consistency
Research skills
Communication skills
Writing skills
Proofreading skills
Search Engine Optimization (SEO) and web analytical skills
Marketing skills
Business skills
Networking skills
Time management skills

Designation:

Entry-level

Content Writer Intern, Content Writer, Content Creator, Content Developer, Copywriter, Blogger, Web Content Writer

Mid-level

SEO Content Writer, Proofreader, Editor, Subject Matter Expert (SME), Video Content Creator, Technical Writer, Academic Writer or Researcher

High-level

Social Media Specialist, Content Strategist, Brand Journalist, Curriculum Designer, Content Manager, Content Marketer, Instructional Designer

Merits & Demerits:

Merits

1. There is a lot of flexibility in this field concerning the sector you want to work with and the number of clients you would like to take on
2. If you are working as a freelancer, you can also work at flexible timings and locations
3. Over time your writing skills could improve, and if you have good recommendations your pay can also increase
4. There is a high demand for content writers in the present-day world

Demerits

1. Being a content writer can blur the lines of your professional and personal life because you can work from anywhere
2. Some clients may not provide you with the space to do your research or use your creativity
3. Deadlines can be hectic when you have many clients
4. Content writers have to be constantly updating their skills to retain their appeal to clients
5. If you are freelancing, you could easily be distracted from work

Overview
Career Path
Top Colleges
Job Opportunities
Job Responsibilities
Work Life
Key Skills
Designation
Merits & Demerits

Content Writer

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