Marg Career Library - Advertising Manager

Overview:

Advertising or Promotional professionals, are the ones who design advertising campaigns and make use of marketing collaterals to help their clients. They are the people who decide where to place an advertisement, oversee promotional contests, evaluate effectiveness of a campaign etc.

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Career Path:

Employers usually look for degrees in the field of Mass communication, Business, Journalism or advertising.

Stream of Study in 12th Grade/School:	Commerce Arts
Degree/Graduation Courses:	B.Com B.A ( Mass Communication/ Journalism/Advertising ) BBA
Higher education/Post Graduation Courses:	MBA Marketing MA (Mass Communication)

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Top Colleges:

Indian Institute of Mass Communication, New Delhi
Mudra Institute of Communications (MICA), Ahmedabad
Xavier Institute of Communications, Mumbai
R J College - Mumbai University, Mumbai
Punjab University ( School of Communication), Chandigarh
Symbiosis Institute of Business Management, Pune
Calcutta Media Institute( CMI), Kolkata

Job Opportunities:

Corporate Sector
Advertising Agencies
Publication Houses
Media Agencies/ Firms
Freelancer

Job Responsibilities:

Plan and execute advertising policies and strategies for organizations
Prepare budgets and submit estimates for programme costs as part of campaign plan development
Prepare and negotiate advertising and sales contracts
Gather and organize information to plan advertising campaigns
Meet with clients/department heads to provide marketing advice

Work Life:

Advertising managers who work with large advertising agencies often travel to meet clients. Retention of client account is part of the advertising manager’s responsibility.
Advertising Managers who work in marketing department of a corporate usually spend time coordinating with sales and marketing teams on advertising campaigns.
Most advertising managers spend a considerable amount of time negotiating advertising contracts, managing sales and promotional material and arranging media kits.

Key Skills:

Interpersonal skills
Likeable personality
Optimistic
Analytical skills
Creative
Excellent communicator

Designation:

Entry level

Accounts/ clients service executive, Media assistant, Marketing associate, Public relations associate

Mid level

Advertising Manager, Assistant manager-internal communication, Senior social media strategist, Senior manager campaign marketing, VP-digital marketing, AVP –Client servicing, Senior manager corporate communication

High level

Agency head, Business head- online advertising, Creative director, Marketing Head, Director of Marketing, Account director –public relation